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What Is Fitbit Called Now? The Full Name and Brand Update You Need to Know
March 16, 2026 Talia Windemere

What Is Fitbit Called Now? The Full Name and Brand Update You Need to Know

Fitbit is still called Fitbit, but it's now owned by Google. Learn how the brand has evolved since 2021, what’s changed under the hood, and whether it’s still worth buying today.

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